According to the Globe's Eric Reguly the going rate is about $207,000...
...What is clever about the ad (boosting the Keystone XL pipeline) is not the photo; it is the headline and the succinct lines of copy beneath it. They are slick pieces of propaganda – misleading without being outright lies. Of course, advertising is all about propaganda. But this ad is unconscionable because you, the Canadian taxpayer, paid for it. The rate for a full-page ad in that location, according to Condé Nast, publisher of The New Yorker, is $207,000 (U.S.).
The ad appeared in the April 14 issue and was sponsored by GoWithCanada.ca, the federal government site that is trying to convince the skeptical that the Alberta oil sands – known as the tar sands to non-Canadians – and the export pipelines that would allow the megaproject to thrive for decades are a “secure, responsible source of energy for the global market” (“Keystone” does not appear in the ad)...
Does this mean we are all our own big brothers now?