Saturday, May 10, 2008

Is The Opposite Of A Push A Pull?


From the WikiTubes, here is a pretty good definition of 'push' polling:

push poll is a political campaign technique in which an individual or organization attempts to influence or alter the view of respondents under the guise of conducting a poll. In a push poll, large numbers of respondents are contacted, and little or no effort is made to collect and analyze response data. Instead, the push poll is a form of telemarketing-based propaganda and rumor mongering, masquerading as a poll. Push polls are usually the "innuendo" manifestation of knowledge gleaned from opposition research on an opponent. generally viewed as a form of negative campaigning.

So, is the opposite of a negative 'push', particularly if it is a brazen attempt at a positive, a 'pull'?

Not sure, exactly, but it sure looks like the following, which was sent to Vancouver Sun columnist and civic politics blogger extraordinare Frances Bula had, was at its core, an attempt to pull respondents towards everybody's favorite throat stomper, Smilin' Sammy Sullivan:

Thought you might be interested in this tidbit: Justason Market Intelligence is out polling for Mayoral candidates. The questions include..... "Are you happy with life in Vancouver?" ....."Do you know who's running for mayor?" .....and my favorite: " Who would you vote for as mayor : Sam Sullivan, COPE or Vision Vancouver"

Then again, perhaps I'm overreacting.

After all, it's not as if they had SaTan and/or Brian Salmi down as choice #4.



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